Sheila is a Business Consultant and Chartered Psychologist. She is a Founding Partner of Campbell Keegan Ltd, which she set up with Rosie Campbell in 1983, working with private and public sector clients within the areas of change and communication. CKL works with organisations to generate new thinking and new strategies; developing brands, products and services, internal communications and corporate strategy. Sheila is also a trainer in qualitative market research techniques and a Master Practitioner of NLP.